Apple’s occasion calendar: The following massive reveal is on September 15
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Up to date 09/08/20: Apple has despatched out invites to an occasion on September 15 at 10am PDT.
Apple doesn’t typically take part in massive industry-wide occasions like CES or E3. Probably the most useful firm on the earth holds its personal occasions, thanks very a lot. A number of occasions a yr, Apple invitations the press and {industry} professionals out to a theater to listen to all about its newest services and products. Apple calls these “Particular Occasions,” and streams them on-line to its thousands and thousands of followers.
There’s additionally WWDC, Apple’s Worldwide Developer Convention, a multi-day occasion in the course of the yr centered on classes for builders, serving to them take advantage of out of the most recent Apple instruments and merchandise. It kicks off with an enormous keynote that serves to announce new merchandise (usually the most recent variations of iOS and macOS, in addition to a number of {hardware} merchandise).
Apple often broadcasts the precise dates of its particular occasions solely a pair weeks prematurely, however it tends to carry occasions at comparable occasions from one yr to the following. Right here’s a listing of the occasions we anticipate Apple to carry in 2020, and what we anticipate the corporate to announce at every one. We’ll replace this record all year long as we get a clearer image of when Apple will take the stage and what it would announce.
The following occasion: September 15
For the final eight years, Apple has unveiled the brand new iPhones throughout an occasion held across the second week of September (usually on a Tuesday or Wednesday). The more than likely date for the 2020 iPhone occasion would subsequently be on September 8 or 9.
This yr, maybe because of delays attributable to the COVID-19 pandemic, the occasion is going down on September 15. Like WWDC, that is going to be a streamed video occasion reasonably than a stay stage manufacturing, as pandemic considerations forestall Apple from inviting press from all around the world to sit down within the Steve Jobs Theater.
When you head to the Apple Occasions Web page previous to the occasion, you’ll see the invitation with a hyperlink so as to add it to your calendar. Go to in your iPhone or iPad and faucet on the Apple brand to get a neat augmented actuality easter egg: the emblem morphs into the 9.15 date and again once more.
IDGFaucet the Apple Emblem on the occasions web page to see it morph to the occasion date and again in augmented actuality.
Apple usually broadcasts the brand new Apple Watch at every September occasion together with new iPhones, and we have now no motive to consider there gained’t be an Apple Watch Sequence 6 this yr. The newest rumor says will probably be similar to the Sequence 5, however would possibly moreover measure blood oxygen ranges.
This occasion invitation was mailed to press with the tagline “Time Flies,” indicating that it’s more likely to deal with Apple Watch (and maybe that new iPad Air), reasonably than iPhone.
What else may Apple announce? We’re ready on a bunch of merchandise to be formally revealed: A brand new iPad Air that copies the design of the iPad Professional, AirPods Studio over-the-ear headphones, a smaller and cheaper HomePod, AirTags trackers, new Macs with Apple silicon, even an upgraded Apple TV. Any of those, or none of them, could also be revealed together with the iPhone 12 fashions.
And let’s not neglect about providers. Apple’s massive into providers, and we’ve heard rumors of each a new health service and a providers bundle.
iPhone 12: October?
There are at present numerous rumors swirling round concerning the 2020 iPhones, a few of them contradictory. It’s anticipated that at the least a few of the fashions will function 5G connectivity, upgraded cameras with “time of flight” sensors, and that each the common and high-end “Professional” fashions can have OLED shows. We are able to actually anticipate the brand new iPhones to have a brand new A14 processor.
Nonetheless, it’s broadly anticipated that at the least a few of these merchandise will ship a number of weeks later than regular this yr because of issues attributable to the COVID-19 pandemic. Most analysts consider that at the least some iPhone fashions will now ship in October reasonably than September.
There was no October occasion in 2019—as a substitute, Apple launched merchandise just like the AirPods Professional and the 16-inch MacBook Professional instantly on-line with no public occasion. We might have a greater concept of whether or not Apple will maintain an October occasion or not because the yr progresses.
The present rumor is that Apple’s September occasion will deal with iPad and Apple Watch, whereas an October occasion will announce the iPhone 12 and different merchandise, like the brand new Macs with Apple silicon. Different merchandise, like AirPods Studio headphones, could possibly be introduced at both occasion or none in any respect—simply an replace to the Apple web site.
Awards and honors
Apple has given out app awards for years, however 2019 was the primary time there was an precise ceremony for such. The Better of 2019 app awards have been held at small occasion in New York, with principally the nominated builders and a few press in attendance. It was not streamed on-line.
Additionally for the primary time in 2019, Apple held an awards ceremony for Apple Music. There was a live-streamed efficiency by Artist of the 12 months Billie Elish as a part of it, the occasion as an entire was saved principally to the music {industry}.
At WWDC, Apple presents its Apple Design Awards. Awards are introduced to builders for excellent artistry, technical achievement, person interface and software design.
Now that Apple has set a precedent with such occasions, it appears more likely to proceed in 2020. The one query is whether or not they may proceed to be principally subdued, industry-specific occasions or whether or not it would search a bigger viewers.
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