Apple’s occasion calendar: The following massive reveal is on September 15

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Up to date 09/08/20: Apple has despatched out invites to an occasion on September 15 at 10am PDT.

Apple doesn’t typically take part in massive industry-wide occasions like CES or E3. Probably the most useful firm on the earth holds its personal occasions, thanks very a lot. A number of occasions a yr, Apple invitations the press and {industry} professionals out to a theater to listen to all about its newest services and products. Apple calls these “Particular Occasions,” and streams them on-line to its thousands and thousands of followers.

There’s additionally WWDC, Apple’s Worldwide Developer Convention, a multi-day occasion in the course of the yr centered on classes for builders, serving to them take advantage of out of the most recent Apple instruments and merchandise. It kicks off with an enormous keynote that serves to announce new merchandise (usually the most recent variations of iOS and macOS, in addition to a number of {hardware} merchandise).

Apple often broadcasts the precise dates of its particular occasions solely a pair weeks prematurely, however it tends to carry occasions at comparable occasions from one yr to the following. Right here’s a listing of the occasions we anticipate Apple to carry in 2020, and what we anticipate the corporate to announce at every one. We’ll replace this record all year long as we get a clearer image of when Apple will take the stage and what it would announce.

The following occasion: September 15

For the final eight years, Apple has unveiled the brand new iPhones throughout an occasion held across the second week of September (usually on a Tuesday or Wednesday). The more than likely date for the 2020 iPhone occasion would subsequently be on September 8 or 9. 

This yr, maybe because of delays attributable to the COVID-19 pandemic, the occasion is going down on September 15. Like WWDC, that is going to be a streamed video occasion reasonably than a stay stage manufacturing, as pandemic considerations forestall Apple from inviting press from all around the world to sit down within the Steve Jobs Theater. 

When you head to the Apple Occasions Web page previous to the occasion, you’ll see the invitation with a hyperlink so as to add it to your calendar. Go to in your iPhone or iPad and faucet on the Apple brand to get a neat augmented actuality easter egg: the emblem morphs into the 9.15 date and again once more.

apple logo ar IDG

Faucet the Apple Emblem on the occasions web page to see it morph to the occasion date and again in augmented actuality.

Apple usually broadcasts the brand new Apple Watch at every September occasion together with new iPhones, and we have now no motive to consider there gained’t be an Apple Watch Sequence 6 this yr. The newest rumor says will probably be similar to the Sequence 5, however would possibly moreover measure blood oxygen ranges.

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